An innovative Bristol entrepreneur is set to launch a botanically-infused chocolate truffles business after securing funding from SWIG Finance. Alex Fraysse, the founder of We Are Spellbound, will use the £18,000 loan to cover initial start-up costs such as sourcing ingredients, transportation, and marketing ahead of the official launch of his business.
With a passion for natural remedies and the healing power of nature, Fraysse has created a range of healthy treats to address specific needs such as digestive support, memory, and attention levels. According to Fraysse, “Nature has so much healing to provide for us. Spellbound’s products not only balance the combination of pleasure, indulgence, and decadence with health and happiness but, in fact, improve base levels.”
SWIG’s Senior Start-Up Loans Manager, Mark Thayre, expressed his excitement for the project, saying “Alex has a wealth of knowledge within naturopathic medicine, and his background in finance and sales gives him skills that will be invaluable to him in his start-up journey. I enjoyed working with Alex on his application because his enthusiasm for his business is compelling.”
Fraysse’s passion for nature and natural remedies began as a child. Growing up, he was fascinated by plants and their properties. He started his career in finance but eventually realized that he wanted to work in a field that was more meaningful to him. So he studied naturopathic medicine and began developing products that combined his passion for health and nature with his love of indulgent treats.
Fraysse’s truffles are a unique offering that combines the healing properties of herbs and spices with the decadent pleasure of chocolate. His vision for We Are Spellbound is to create a range of products that are both delicious and beneficial to people’s health. By using natural ingredients and avoiding the use of artificial preservatives or additives, Fraysse is providing an alternative to traditional sweet treats.
The funding from SWIG will allow Fraysse to launch his business on a professional level. He will be able to manufacture his products with high-quality ingredients, which is essential to ensure consistent quality and taste. He can also market his products more effectively, reaching a wider audience and increasing his customer base.
The launch of We Are Spellbound is set to be an exciting event, with customers eagerly anticipating the chance to try these innovative truffles. With the market for healthy snacks and treats growing rapidly, Fraysse’s products are sure to find a receptive audience.
Fraysse’s passion and enthusiasm for his business are palpable, and his dedication to using natural ingredients and creating products that promote health and wellness is inspiring. As consumers become increasingly health-conscious and aware of the benefits of natural remedies, We Are Spellbound is poised to make a big impact in the market for healthy and indulgent treats.